About

ALEX BALDWIN - Founder and Product Development

Pilot Path was set up by Alex Baldwin, who is himself, a commercial pilot. The concept came about through Alex's own experience of applying for pilot jobs and the realisation that significant improvements can be made to simplify the recruitment process and save both time and money for pilots and employers.
Alex has an MBA in Financial Management, a Diploma in Project management and is also an entrepreneur and business consultant with over 17 year’s business development experience in Banking and Finance, He has worked for global giant GE, one of Australia’s largest mortgage companies, RAMS Home Loans and in 2004, co-founded the finance consultancy BaldwinWicks.
He has combined all these skills and experiences to create Pilot Path and believes it will be a game changer for global aviation recruitment.

KIRSTY FERGUSON - Shareholder and Business Development

Kirsty is the Founder of two businesses: Pinstripe Solution - Australia’s premier pilot interview preparation provider and Interview Chix – a dedicated interview success hub, providing interview skills, courses and coaching.
She has over 20 year’s experience in aviation recruitment, with a diverse business background in advertising and publishing.
Kirsty has built an extensive pilot and airline network throughout Australia, USA, Asia and the Middle East.

Kirsty is also an Industry influencer, writing for the Australian Aviation Magazine and network and is a regular source and contributor to Reuters, Seek, Newscorp, national radio and media. She has lectured at Sydney & Griffith Universities and has published a book, The Albino Chameleon.

DUDA BALDWIN - Social Media Manager

Duda has over 10 years' experience as an entrepreneur and was the founder of Teacup Ltd, a virtual assistant company, focussing on back-office support for small business.
Her small team, based out of London managed clients all over the globe, from Fortune 500 companies to new start-ups. Services include managing website content and blogs, email marketing campaigns, social media management, customer service, invoicing and accounts.
Duda's extensive experience in customer service and social media management, bring key skills to Pilot Paths' management team.

ROGER GRAHAM - Shareholder and Chief Technology Officer

Roger joined the Pilot Path team in March 2022, as the CTO. He is the co-founder of Orana Software, a software development company, which he started in 2003. Roger has over 25 years IT experience, specialising in full-stack SaaS development on the Microsoft Azure platform.
As well as offering customised SaaS solutions to clients, Roger and the team at Orana Software have developed a number of SaaS platforms for the hospitality industry, including Orana Stay and Orana Gallery. Roger also has experience is taking start-up companies through to a sale, having created, built at sold SkyPayroll system to ELMO Software 2018.
Thanks to Roger’s extensive experience, Pilot Path is able to innovate and adapt, based on the needs and requirements of our customers. Their feedback drives our development and Roger and his team are able to create a platform that is not only user focussed, but is quickly becoming a market leading recruitment system.

KAREN GRAHAM - Recruitment Specialist

Karen has over 20 years’ experience in mid to senior level HR roles with a focus on strategic software. She has had roles across a wide range of sectors, including Finance, Human Resources, IT, Legal, Professional and Financial Services, including Head of Division roles. Karen’s focus in on guest experience and she has clients based in South Africa, Australia, USA and Canada.
Keren brings this extensive experience to the Pilot Path team, offering our customers the option to out-source your candidate shortlisting to Pilot Path. Using the Pilot Path platform, Karen can do the work of a whole HR team and deliver to our clients, a qualified and screened shortlist of in days instead of weeks. This allows smaller HR teams to focus on candidate interviews and onboarding, which reduces operational costs and improves efficiency.